OneFifty.me is live!
Sacred texts, even outside the bounds of having put faith in them, still have great virtue in one’s life. I regularly read the Tao Te Ching (yes, we own eightyone.me, stand by).
We’ve launched a project to crowd source people’s stories based on the Psalms.
I would love for you to contribute to the project, head on over to www.onefifty.me to share your story.
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Video was originally posted on ChurchCrunch.com
Why Social Media is Critical to Your Success as a Leader…Right Now
Social media is dominating communication, leadership and marketing right now, if you don’t have a social media presence your influence will begin to shrink, if it isn’t shrinking already. As more and more of communications on the web begin to take hold in real life, almost exclusively because of social media and user-generated content, the sphere of influence that ‘real life only’ leaders have will begin to dwindle or at the very least require more and more resources to keep alive.
Rather than rattle off the statistics on the size and scope of social media, watch this video.
Here’s why social media is critical to your success:
Presence
How many people can you sustain one to one presence with in real life as a leader. For most leaders, that falls somewhere between 30 and 100. These are the people that stop by your office, have coffee with you, you talk on the phone with and you interact with on a personal level. A big misconception about social media is that it is only a medium for mass communication; this may be true, but it isn’t the point and if you view it this way you will fail. People that are active in social media are looking for that one to one interaction. With social media you can have quick but meaningful one to one interactions with people whom you otherwise wouldn’t have a chance to.
Influence
I don’t need to convince leaders that influence is something you need to value. You work hard to build a savings account of influence so that when it’s time to act on vision, you have people to carry out that vision. Influence builds on presence in that you need to have presence to build influence. It takes a lot of resources to have influence in real life, and it is rarely one to one.
Social media will give you influence into more peoples lives in a more personal way. Which is hard to comprehend because we don’t normally associate efficiency with quality relationships.
Networking
I can speak from my own experience. I have ‘people’ in every major city in America, and a few around the world. These are people I have a relationship with and we have presence and influence in each other’s lives. We help each other make decisions, starting small and as our relationships grow the trust does too. I have connections with people in similar leadership roles to mine, some farther along in their career that I learn from and some newer who look to me for advice.
Learning
As a leader you know that you need to never stop learning. Social media interactions will connect you to people and content to learn from that you at the least would be well behind the curve on or at worst, miss all together. The beauty of social networking is that as you develop more relationships and people in your networks get to know you, the content starts to literally find YOU. Daily I receive tweets and other messages from my networks with content that is very specific to my field and my leadership. When it comes to a new resource or book hitting the market, I don’t have to take a chance investing time in it that I might not get back if it turns out to be a dud, I can get a summary from a lot of people who know me before I invest my precious time.
Artists share inspiration, writers share stories, communicators share ideas and technologies, theologians sharpen each other and administrative leaders share techniques and resources.
Current Events and Culture
One hundred years ago when we only had newspapers, news got to the public that was a week or so old and as circulation and printing improved we were getting news that was only a day old. When television came on the scene we were now getting news that happened today. Blogs took news delivery to a whole new level and now we are getting news that is only a few hours old. Taking it even farther, social media delivers news that is happening NOW. Let me give you an example. I lived in Southern California and they have plenty of earthquakes there. When we had one, with in a couple minutes, because of social media, I knew where the quake was, how big it was and if my friends and family were okay. The ‘news cycle’ on social media comes and goes before CNN can even get a camera in front of a reporter.
The Leadership Web Presence Trinity
Twitter | your coffee shop
Twitter is the coffee shop, town center, library, park, water cooler of the web. It is the starting place for relationships. For most of us, this is our biggest network.
Facebook | your living room
Facebook is your living room, you will most likely only connect with people whom you have already established a relationship with. Whether these are people you know in real life or you first connected with on Twitter or because they read your blog.
Blog | your podium
This is your platform for sharing more in depth content that is very specific to your leadership role and to give people a deeper look into your mind and life.
Now get on it!
Google your name. Do you even exist on the web? If you do, is it content that you control that shows up? If you don’t, you’re missing out on the future of leadership.
Filed under Social Media | Comments (2)Twitter + work = get fired? Not anymore, SpreadTweet saves the day
With the massive pile of Twitter clients to choose from, here is yet another and it is genius. SpreadTweet looks just like an open spread sheet in your favorite spreadsheet application. Which is perfect for getting your tweet on at work.
Facebook Developers Garage | Dallas
Andrew and I are heading up to Dallas on Friday June 26th to check in at the Facebook developers garage. I t should be a great time to learn, network and most importantly hang out. Oh yeah…and lots of driving.
anybody wanna go with?
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